Off With Her Hair!
Halloween Mistake Lands Beyondus Account Manager Amy Reynolds and Daughter on National TV

Niagara Falls, NY, December 21, 2007 – Beyondus Account Manager Amy Reynolds is enjoying her 15 minutes of fame today in an appearance with her daughter Madison on the nationally-syndicated Rachael Ray Show. Eight-year-old Madison, who dreams one day of becoming a chef, dressed as her idol Rachael Ray for Halloween this past October. When Madison’s wig and cardboard box “TV set” felt too heavy on her head, Amy decided to trim the wig, inadvertently chopping off not only the wig’s extra length, but her entire ponytail.

Needless to say, this was a traumatic experience for a young girl – made even more so because Madison had been growing her hair for two years for Locks of Love, and she was finally only one haircut away from it being long enough to donate to the organization. Locks of Love provides hairpieces to children suffering from long-term medical hair loss.

Amy submitted the story to the Rachael Ray Show, which featured it on today’s show, offering Madison a gift card and making a monetary donation in her name to Locks of Love. See more about today’s episode at http://origin-www.rachaelrayshow.com/show/view/355/.

Beyondus has also made a donation in honor of Madison to Locks of Love, and invites others to do so as well at http://www.locksoflove.org/.

About Beyondus, Inc.
Beyondus (www.beyondus.com) is a full-service marketing communications firm which helps businesses of all sizes create and expand their market presence through professional graphic design, marketing services, and Web and database development. Founded in Salem, MA, in 2002, Beyondus relocated to the Buffalo Niagara region of Western New York in 2004, where they serve clients across the United States and internationally.

b and database development. Founded in Salem, MA, in 2002, Beyondus relocated to the Buffalo Niagara region of Western New York in 2004, where they serve clients across the United States and internationally.